I was brought on to completely overhaul Goodtime’s brand identity, marketing style, merchandise, and website. I worked with the team to introduce a brand management framework that other designers and staff could implement. More than 90% of the materials were shot, filmed, were design by me setting their presentation and product apart from other local competitors.
Over a three year period, I worked with the company to create a new logotype, new website, merchandising options, advertising campaigns, modernize their social media, and create marketing materials for their two resorts.
